[View the story "Brands embarrass themselves by trying to capitalize on #TheDress" on Storify]
Storified by CBC News Community· Sat, Feb 28 2015 01:23:08
Always quick on the uptake when it comes to Tumblr trends, Denny's was in fact one of the first brands to mention the dress.
*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.Denny's
IHOP, which was clearly refreshing Buzzfeed's homepage compulsively in an attempt to learn cool teen slang yesterday, posted this tweet just minutes after the website's dress article went live:
idk what color that dress is but pancakes are definitely gold and butter is definitely whiteIHOP
A lot of brands came up with the exact same original idea of "seeing" the dress in their own logo or product's colours.
Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite http://t.co/BFVVMRGn5mKITKAT
Trust us, #TheDress is white.Clorox
We see it as blue and yellow, but we may be a tiny bit biased. #TheDress http://t.co/JGs4XuyiZ8Cirque du Soleil
#TheDress might look better in red and white.Coca-Cola
You're not the only ones @Cirque! We see blue & yellow too :) #TheDress http://t.co/jOcsQrOCUNIKEA USA
Clearly it's copper and black. #TheDressDuracell
Proud to be black & white, or is it white & black? #TheDress --- Drinkaware.ie http://t.co/Turyk9zYfcGuinness Ireland
#TheDress looks silver and blue to us.Coors Light
It's white and gold. http://t.co/OqrPgKx6r4Pizza Hut
We see #blueandyellow...of course. Bring out #TheDressHellmann's
Let's settle this once and for all, it's blue and white. #Effortless #TheDress http://t.co/EndigfjSVBAT&T
You all have it all wrong. It's red & red. #TheDressFireball Whisky
This is awkward, it's actually white and red. http://t.co/DpCKsBkPiIDomino's Pizza
White and gold? Black and blue? All we see is white and red. #TheDressbarefootwine
White and gold, black and blue... We only have eyes for silver. #TheDress #AvGeeks http://t.co/byFXj746SdAmerican Airlines
I have no idea what you guys are talking about. It looks Rainbow to me. #TheDressSkittles
Some brands fared a little bit better, going the extra centimeter to create cute custom graphics and gifs illustrating how hip they are.
Why does everyone keep calling us Gold and White now? What's going on, Internet?! #TheDress #WhatColorsAreThisDress http://t.co/Hz4xGr7DzZM&M'S® Brand
Looks like a problem when you don't use Tide Plus ColorGuard. #TheDress #DressGate http://t.co/yvUudF50mtTide
Heavy debate, but we decided: both. What do you see? #thedress #FordMustang http://t.co/M3CbQ5k10bFord Motor Company
All we see is comfortable. #TheDress #CrocNation http://t.co/vZfuW9DgEJCrocs Shoes
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate http://t.co/5oj3ZTqOWkLEGO
No matter what color you see, there's no denying our Ram trucks look great. #TheDress http://t.co/1HSwZpp3XXRamTrucks
It doesn't matter which color you see, we've got you covered. #TheDress http://t.co/v5lJOCydVpBehr Paint
You don't need to pick a side. #thedress http://t.co/DsL5Y4vet1L'Oreal Paris USA
Blue. Black. White. Gold. We see them all. #GalaxyS5 #TheDress http://t.co/feXKWkSQeGSamsungMobile
If u see blu n blak, u shood eat chikin. If u see whyte n gold, u shood stop eatin burgerz. #TheDress http://t.co/oSP7OSLe5wEat Mor Chikin Cowz
Doesn't matter if it's blue/black or white/gold, they still taste delicious. #thedress http://t.co/Oq8srrAKndDunkin' Donuts
The dress is blue and black. #thedress #teamblueandblack http://t.co/J822wJAvWbSnapple®
Others just kind of posted tweets promoting their own products and services under hashtags associated with the dress.
Definitely not blue #TheDress http://t.co/Z1dIE9Atoakrispykreme
It's black. End of discussion. #ElevationEdition #TheDress http://t.co/LbY2S5iN59GMC
The dress is white & gold...time to get over it & watch the #VSSwimspecial!!Victoria's Secret
Hey internet, you obsess over a dress when you're hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS http://t.co/5Tc20A06GFSNICKERS®
Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress http://t.co/P04bjXgzEDOlive Garden
Less concerned about #thedress and more concerned about the #lastchobani in the fridge.Chobani
Fashionably late? #TheDress http://t.co/qGVecgt4mzOreo Cookie
No filter. #TheDress http://t.co/U1A8A6pNsdMiller Lite
Uh... okay.
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