Holiday ads usually play up the sentiment, family times and spirituality of Christmas. But some marketers get attention by going in the opposite direction.
In this example, a man is leading his camel across the desert, following a star. He arrives at a stable bearing a gift and finds a baby seemingly abandoned in a manger. \
Turns out that the parents, assorted animals, some shepherds and the other Wise Men are in an adjoining room, totally engrossed in a TV show.
(Watch the video here)
While a cable channel may feel safe making fun of the Christmas story in France, it's unlikely such heresy would fly in the U.S.
(Watch the video here)
Although, Kmart did get away with a saucy little ad that shows a male bell ringer choir performing without pants. By gyrating their hips, they're able to ring the bells in their boxer shorts.
Across the pond, where irony is a national sport, this ad shows several people opening odd little gifts.
(Watch the video here)
The daughter nervously shuffles her feet in a very expensive looking pair of shoes and the son and father look up at mother admiring herself in a fabulous new dress. And we see the words, "Harvey Nichols Sorry I Spent It On Myself Gift Collection."
And if selfishness doesn't get you into the holiday spirit, how about obsessive/compulsive behaviour, in another gift idea from the U.K.
(Watch the video here)
And finally we go to Holland where a commercial production company released this Christmas video to demonstrate its creativity. We see a camouflaged hunter in a winter forest stalking deer. He can't believe his luck when he spots deer after deer in his scope, and shoots them all.
(Watch the video here)
But when he gets to the scene of the kill, he's horrified to find six dead reindeer, still harnessed to an ornate sled.
It's interesting how we can enjoy ads that make fun of Christmas and rampant consumerism without seeming to notice, especially at the time of year, that we're eager to behave like rampant consumers.
(Bruce Chambers is a syndicated advertising columnist for CBC Radio.)
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