Here's a look at the impact Amazon has had in music, video and other markets it has entered:
Books
Amazon.com Inc. started as an online bookstore in 1995 in CEO Jeff Bezos' garage in Bellevue, Washington. As more and more bookstores have closed, Amazon is now believed to be the nation's largest bookseller, with an estimated 30 percent of a total book market that PricewaterhouseCoopers estimates hit $34.9 billion last year, and 60 percent of an e-book market that PwC pegged at $7.9 billion.
Mike Shatzkin, founder and CEO of book industry consultancy The Idea Logical Co., said book publishers view Amazon with "a mixture of dependence and fear."
"They can't live without Amazon's sales, and they can't live with Amazon's market power," he said.
Music
Amazon is a major player in music. It has sold compact discs by mail since 1998 and digital downloads since 2007.
Russ Crupnick, managing partner of consulting company MusicWatch, pegs Amazon's share at 18 percent of the $2.8 billion digital download market in the U.S. last year and 23 percent of the $2.1 billion market for CDs. In comparison, Apple's iTunes commands about 67 percent of digital downloads and doesn't sell CDs. Amazon is the only competitor to Apple of any real size.
Amazon last week launched a music streaming service that makes more than 1 million tracks available to members of its $99-a-year Amazon Prime subscription plan.
Tablets
Amazon took over the e-book market soon after its first Kindle was launched in 2007. It took a big step by introducing its full-color Kindle Fire tablet in 2011, with a price starting at $199 and a screen just 7 inches diagonally.
"At the time, none of the other vendors had something similar," said Jitesh Ubrani, an IDC analyst.
But since then, others have matched the size and price, especially Samsung, which has made big gains. Amazon's share of global shipments has slid from more than 7 percent in 2012 to 2 percent in the first quarter of the year.
"Other vendors have cheaper, better products," Ubrani said.
Movies and TV shows
Amazon is a large retailer of DVDs and Blu-ray discs and also offers online rentals and purchases of digital video products.
Amazon has 15 percent of the $1.8 billion U.S. market for movie and TV show rentals and downloads, trailing Apple's 58 percent, according to Dan Cryan, an analyst with market research firm IHS.
As for subscription video streaming, Cryan estimates Amazon accounted for 15 percent of the 43.6 million active U.S. subscribers of streaming video plans through its Prime Instant Video service. Netflix accounted for 73 percent of active streaming subscribers, while Hulu Plus had 12 percent.
Cloud services
Amazon essentially created the marketplace for what is known as cloud infrastructure as a service in 2006 with Amazon Web Services. That is where it allows its servers to be used by third parties to host the data and applications they need to run mobile apps, websites and other services.
As the overwhelming market leader, Amazon maintains five times the computing capacity of the next 14 service providers combined, according to Gartner analyst Lydia Leong. Amazon is aggressive with price cuts and innovation, which will probably keep competitors like Microsoft from catching up for years, Leong said.
Overall retail
Amazon sold $40.8 billion worth of goods in North America last year. That's 17 per cent of all e-commerce, according to Anne Zybowski, vice president of retail insights at research firm Kantar Retail.
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